The return of the Victoria's Secret fashion show reignited interest in lingerie among Mexican audiences and media, and the American brand became the name everyone was talking about. Oysho responded with its loungewear and swim proposal, while Intimissimi used the same buzz to showcase its premium lingerie.
Calzedonia maintains its weight in hosiery, beachwear and beach categories, while H&M sustains a lingerie and beach line that remains a mass-market reference. Zara pushed its swimwear and seasonal basics offer, which continues to attract searches, and Liverpool keeps its intimate apparel and beach assortment strong in multibrand retail. Suburbia continues to move lingerie categories for a broad audience, and C&A maintains its presence in basics, pajamas and swimwear in the mass channel. Aerie, with a body-positive message, is gaining conversation among young consumers.
Mexican intimate apparel is divided between the spectacle of high-profile brands and the quiet strength of mass retail, and the beach season confirms that underwear is no longer bought just out of necessity, but also out of identity.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | C | Converse | 95.8 | +0% |
| 2 | V | Victoria’s Secret | 95 | +4.6% |
| 3 | O | Oysho | 92.3 | +18.3% |
| 4 | L | Liverpool | 92.1 | +14.6% |
| 5 | C | CALZEDONIA | 89.9 | +8.8% |
| 6 | V | Vicky Form | 89.6 | +0% |
| 7 | P | Primark | 88.9 | +0% |
| 8 | L | L'Occitane | 87.9 | +0% |
| 9 | I | Intimissimi | 87.5 | +9% |
| 10 | I | Ilusion | 87.1 | +0% |