Watches

Huawei has become the most active smartwatch brand in Turkey's market by launching pre-orders for its Watch GT 7 series, and the new model's sales launch was carried directly into the news. Samsung is right behind, as new device announcements in the Galaxy Watch family have kept the brand prominent in the headlines. HONOR, meanwhile, entered the smartwatch race head-on by offering its Watch 6 model to users in Turkey, and a fierce visibility battle has begun among these three tech giants.

Apple remains the main reference point in market demand and comparison articles, while Garmin maintains its strong position among users focused on sports and health tracking. Meanwhile, the world of classic and luxury watchmaking has not left the stage: Casio continues to be mentioned among global brands in current evaluations of the Turkish market. Rolex, as the top-segment representative, and Tissot and Swatch, which keep their place on lists of important and well-known brands that sell well, maintained their presence on the agenda. Omega also continued to be named in watchmaking evaluations thanks to its position among high-end watch brands.

In conclusion, the picture reflects the vitality of a market in Turkey worth roughly 1.5 billion dollars a year, where tech-focused smartwatch brands (Huawei, Samsung, Honor, Apple, Garmin) and the classic and luxury watch world (Rolex, Casio, Tissot, Swatch, Omega) coexist and thrive together.