Eyewear

The most talked-about name in the eyewear industry right now is Meganeichiba, which launched its new classic eyeglass collection on October 6. The new lineup, rolled out from the same day, has drawn strong response in stores. Its sister brand, The Bedford Hotel, has also introduced a limited-color new model, creating a synergy effect between the two brands.

In the lens segment, Zeiss unveiled new lenses on October 10, drawing attention from customers seeking high-performance eyewear. In response, Carl Zeiss Vision Japan has also released a new generation of lenses, earning support from consumers who prioritize functionality. Zoff, which is pushing forward with fashion appeal, has rapidly announced collaboration projects and new products, and is beginning to dominate buzz among younger customers. Ganeyes launched Polo Ralph Lauren’s new products early, gaining momentum in sales. Megane Super continues to restructure its store network and expand contact lens services alongside its eyewear offerings, maintaining its presence as a comprehensive optical retailer. JINS continues to feel the effects of its large flagship store openings and retains its position as a leading domestic eyewear brand. Select shop Poker Face opened a new concept store, “AT RIUM,” attracting attention with its fresh approach to curated eyewear. Eye Gun, through cross-brand early sales and anniversary models, has increased its top-of-mind recognition in stores.

Looking at the bigger picture, three axes are moving at once: new product launches, advances in lens technology, and the renewal of store strategies. The landscape clearly shows industry players competing for consumer attention by leveraging their own strengths. A broad range of companies, from long-established brands to specialty shops and select shops, are setting the agenda. As the autumn new-product season approaches, the entire eyewear market appears to be gaining momentum.