Yamatoya's limited-edition mini tote, released on October 6, sold out in a short time and has created a major buzz in the bag market. This rapid sell-out shows how sensitive this season's bag demand is to both functionality and exclusivity.
At the same time, LeSportsac drew the strongest support for its fall-winter lineup released on October 14, solidifying its position as a leading brand of functional bags. Targeting the business segment, FUMIKODA began advance sales of new colors to mark its 10th anniversary and is capturing steady demand. Kawanishi Kaban spread its new leather series through YouTube, aiming to reach younger audiences. Nordic brand Marimekko, ahead of its new product rollout starting October 16, shows a solid base of support. Kanana Project continues to gain traction among women as a functional bag for autumn travel, while discord Yohji Yamamoto is attracting fashion-focused buyers with a new bag launching on October 16. L.L.Bean's special-order tote opened for pre-orders and prompted a reappraisal of its core products, and Hervé Chapelier generated sell-out buzz with its limited tote released on October 1. TUMI maintains its recognition as a business bag during the autumn business travel and holiday season.
Overall, the October bag market was energized by a series of limited-edition and new product launches, and performance diverged sharply among brands along the axes of functionality and rarity.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | レ | レスポートサック | 96.2 | +0% |
| 2 | B | BAO BAO ISSEY MIYAKE | 94.1 | +0% |
| 3 | F | FUMIKODA | 93.9 | +0% |
| 4 | カ | カワニシカバン | 91.5 | +0% |
| 5 | A | ANTEPRIMA | 90.6 | +0% |
| 6 | ヤ | ヤマト屋 | 89.1 | +0% |
| 7 | M | Maison Margiela | 86.8 | +0% |
| 8 | マ | マリメッコ | 86.7 | +0% |
| 9 | カ | カナナプロジェクト | 84.4 | +0% |
| 10 | B | BRIEFING | 83.4 | +0% |