In the ready-to-wear market, including Hazure, the biggest talking point was GU's announcement of a new collaboration with ROKU. Priced affordably yet finished with a highly fashion-forward look, it drew strong buzz. At the same time, adidas Originals launched new sneakers with atmos pink, set for release in October, capturing the peak of street-wear demand.
The wave of cross-industry collaborations continues. CLANE announced its second collaboration with MIZUNO, and its products, which combine functionality and design, drew attention. EMODA launched a new line with Monchhichi timed to its autumn in-store rollout, gathering a strong response to character collaborations. In outdoor, MAMMUT held a large-scale exhibition event in Shinjuku, unveiling its new fall/winter apparel. Knitwear specialist JOHN SMEDLEY began sales in Japan and is winning support from consumers who favor premium materials. Classic sneaker brand converse launched a three-way collaboration with BIOTOP for an October release, bringing renewed attention to the brand. Among distinctive labels, Mikio Sakabe presented new boots and Mary Janes, while HARUTA's collaborative loafers with SIIRON caught the interest of classic fashion enthusiasts. rienda also unveiled an October look featuring new models, capturing autumn demand for women's apparel.
Overall, this sector shows collaborations across industries and brands, from major labels to distinctive ones, being rolled out simultaneously, with an autumn wave of new releases energizing the entire market.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | G | GU | 93.8 | +0% |
| 2 | A | adidas Originals | 90.1 | +0% |
| 3 | C | CLANE | 86.7 | +0% |
| 4 | E | EMODA | 83.4 | +0% |
| 5 | M | MAMMUT | 79.9 | +0% |
| 6 | J | JOHN SMEDLEY | 76.3 | +0% |
| 7 | C | Converse | 72.8 | +0% |
| 8 | M | Mikio Sakabe | 69.2 | +0% |
| 9 | H | HARUTA | 65.6 | +0% |
| 10 | R | rienda | 61.8 | +0% |