Watches

Seiko's limited-edition model, unveiled on October 6, took center stage in the watch industry this week and got the news cycle off to a strong start. As a leading domestic brand, its timing for the new release and the way the buzz spread stood out.

Glashütte Original followed, and its cherry-blossom-themed new model, presented on October 9, surged in recent exposure. Longines also showed its presence, with its October 5 launch event widely cited throughout the week. Tendence's anniversary campaign, launched October 1, is gaining momentum again ahead of October 10. Century earned milestone attention with its 60th anniversary announcement on October 8. D1 Milano's four new models, released October 9, boosted its media exposure, while Schellmann drew attention in the mechanical watch conversation through its World Watch Day initiative on October 10.

Meanwhile, Citizen and Casio had no new product announcements, but they continued to hold steady top rankings in comparison and search results as major Japanese brands. Tissot also remained a name mentioned in watch feature comparisons, making this a week where a flood of new releases and the stability of established brands coexisted.