The hair care conversation in Mexico was led by Moroccanoil, whose Overnight Mask drew attention following a recent beauty launch. This wave of interest combined with the relaunch of Authentic Beauty Concept's Amplify, which brought hair volume and texture back into the debate.
In styling, Shark Beauty introduced the FlexStyle Generación 2.0 ION Curl in the country, while Dyson regained strong momentum with the Airwrap Co-anda 2x and its new approach to hair care. DS Laboratories maintained its high-performance profile through its partnership with Daniel Suárez, and Need Beauty brought its PDRN patches into hair and care routines. Naturium, Kiehl's and Natura made their presence felt in personal care, with Kiehl's serum and Natura's Luna Intenso fragrance, though their focus extends beyond hair.
The week revealed a category divided between high-end styling tools and treatments that promise visible results at home. ChapStick, which celebrated 140 years, closed the overview by recalling that personal care is also built on tradition.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | D | Dove | 96.8 | +14.7% |
| 2 | L | L'Oréal | 91.7 | +1.2% |
| 3 | A | Authentic Beauty Concept | 88.9 | -0.6% |
| 4 | T | TRESemmé | 86.8 | +10% |
| 5 | S | Shark Beauty | 86.1 | +0% |
| 6 | P | Pantene | 84.6 | -5.1% |
| 7 | G | Garnier Fructis | 84.1 | +0% |
| 8 | D | Dyson | 83.8 | +0% |
| 9 | H | Herbal Essences | 80.7 | +0% |
| 10 | G | Garnier | 80.2 | +0% |