MediaMarkt became the clear leader in the electronics retail category with its technology campaign launched between October 9 and 12.
Teknosa quickly returned to the headlines with new appointments and campaign announcements, while Vatan Bilgisayar stayed in the discussion, named alongside MediaMarkt and Teknosa in news of a cartel fine from the competition authority. Arçelik and Beko increased their visibility with campaigns in October's electronics and home appliance catalogs, while Vestel maintained a regular catalog presence among domestic manufacturers. LG made it onto the list by appearing in campaign brochures; Samsung and Apple, as product brands standing out in retail campaigns, were frequently mentioned through MediaMarkt's product pages. Xiaomi reappeared in electronics store product feeds, maintaining its place in the category.
Overall, the picture shows that technology campaigns and management movement are putting both store chains and product brands on the agenda at the same time; MediaMarkt's campaign move has once again intensified competition in electronics retail.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | T | Teknosa | 94.1 | +2.7% |
| 2 | M | MediaMarkt Türkiye | 92.7 | +0% |
| 3 | M | MediaMarkt | 91.3 | -3.3% |
| 4 | V | Vatan Bilgisayar | 86.7 | -2.5% |
| 5 | T | Trendyol | 86.1 | +0% |
| 6 | A | Arçelik | 86 | +0% |
| 7 | S | Samsung Mağazası | 83.8 | +0% |
| 8 | H | Hepsiburada | 83.6 | +0% |
| 9 | B | Beko | 83.5 | +0% |
| 10 | V | Vestel | 80.7 | +0% |
The main developments shaping today's ranking.
Teknoloji Kampanyası
MediaMarkt 9-12 Ekim kampanyasıyla zirveye çıktı.
Yeni Atamalar
Teknosa yönetim değişikliğiyle gündeme geldi.
Rekabet Haberleri
Vatan Bilgisayar kartel cezası haberinde anıldı.
Ekim Katalogları
Arçelik, Beko ve Vestel broşürlerde görünür oldu.