Department Stores & Malls

Merkez Ankara AVM, with the culture festival it held on October 11, placed itself at the center of the opening agenda and became the most talked-about name in the category.

İstanbul Alışveriş Merkezi kept its place on the agenda with promotional content following its September 24 opening, while Florentia Village entered mall conversations with news about its preparations ahead of its July 10 opening and its brand mix. Mall of İstanbul maintained its high visibility with updated store and blog pages, while Vadi İstanbul kept its presence with cinema and store announcements. Trump Towers İstanbul drew attention with social media coverage of new store openings, while İstinyePark remained on the list with its current presence in payment and business registrations. Akasya and Kanyon continued to serve as reference points in industry lists as established shopping centers of Istanbul, while Forum İstanbul AVM kept its place on the maps.

The table shows that newly opened large-scale mall projects have been brought to the agenda with support from cultural events, while established centers have maintained their visibility through store and event updates; the category presents a picture in which new investments and established players compete side by side.