Koçtaş has taken the top spot in furniture and home décor price comparisons, becoming the most visible name in the home improvement category.
Kelebek Mobilya ranked right behind Koçtaş, driven by its October 7–20 campaign and leadership changes at the brand, while Doğtaş moved to the center of furniture headlines with a new management appointment. Bellona kept its place among the top ranks in current visibility reports, and İstikbal continued to be named as a leader or among the top three furniture brands. Enza Home, under the Yataş Group umbrella, was one of the names frequently mentioned in search and visibility reports, while Vivense drew attention in price guides with its strength in digital channels. Yataş and IKEA Türkiye maintained their positions on the list as both domestic and foreign rivals; Mudo Concept continued to make its name known in industry shares.
The data shows that campaign periods and management changes in the home improvement and furniture segment directly affect brand visibility; competition led by Koçtaş brings both traditional furniture giants and digital players into the spotlight at the same time.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | K | Kelebek Mobilya | 91 | +0% |
| 2 | D | Doğtaş | 88.4 | +0% |
| 3 | B | Bauhaus | 87.1 | -3.3% |
| 4 | B | Bellona | 86.1 | +0% |
| 5 | İ | İstikbal | 83.7 | +0% |
| 6 | T | Tekzen | 83.6 | -3.7% |
| 7 | B | Beko | 82.7 | +0% |
| 8 | E | Enza Home | 81.2 | +0% |
| 9 | P | Praktiker | 79.9 | +6% |
| 10 | A | Arçelik | 79.3 | +0% |
The main developments shaping today's ranking.
Dekorasyon Kampanyaları
Koçtaş ve Kelebek güncel kampanyalarla öne çıktı.
Yönetim Değişiklikleri
Doğtaş'ta yeni atama haberleri gündem oldu.
Görünürlük Raporları
Bellona, İstikbal ve Enza Home raporlarda üst sırada kaldı.
Dijital ve Yabancı Rakipler
Vivense ve IKEA listede güçlü konumunu korudu.