Connected eyewear dominated French optical news this week, and Krys Group made it the cornerstone of its strategy in early October 2026 by announcing a new partnership. At Silmo 2026, Ray-Ban took center stage and fueled debate about products that blend image and technology. Oakley follows the same trend, appearing both among the connected new releases and in the show's selections.
In traditional retail, Optic 2000 launched a campaign that drew attention in the trade press, while Alain Afflelou keeps multiplying editorial touchpoints and sustaining its media presence. Atol, for its part, fuels the discussion on brand preference and retail chains' strategies. Optical Center, Générale d'Optique, Jimmy Fairly and Morel complete the picture, each with a distinct positioning in a market where established networks continue to defend their store footprint.
Today's picture thus reveals a sector split between the race for innovation led by connected eyewear brands and the image battle waged by the major retail chains. For opticians, the central question now is whether technology will translate into new in-store uses.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | R | Ray-Ban | 94 | +3.9% |
| 2 | O | Optic 2000 | 92.4 | +5% |
| 3 | K | Krys | 89.7 | -1.4% |
| 4 | A | Alain Afflelou | 87.1 | +2.5% |
| 5 | L | Lunettes Pour Tous | 83.8 | +13.2% |
| 6 | O | Oakley | 82 | -6.2% |
| 7 | E | EssilorLuxottica | 80.6 | -14.4% |
| 8 | A | Afflelou | 79.8 | +0% |
| 9 | G | GrandOptical | 77.9 | +12.2% |
| 10 | A | Atol | 75.2 | -4.8% |