H&M made headlines this week with a major collaboration that drew wide coverage in France, putting the brand at the top of fashion conversations. Zara is not far behind, with sustained visibility in shopping articles over the past few days.
Kiabi holds its place in fashion discussions thanks to its weight in the French market, while Shein reignites the debate over ultra-fast fashion and consumption. Primark is frequently cited in price comparisons, and Mango returns to shopping roundups and the brands active in France. Uniqlo is benefiting from news about its stores and seasonal selections, Monoprix Maison and C&A remain present in brand lists, and Promod keeps a notable presence despite lower visibility.
The intimate apparel and beachwear segment stands out for fierce price competition and a strong dependence on seasonality, where spectacular collaborations make the difference. The debate over fast consumption nonetheless continues to weigh on the image of the sector as a whole.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | H | H&M | 93.8 | +39.6% |
| 2 | E | Etam | 92.1 | -2.8% |
| 3 | Z | Zara | 90.6 | +0% |
| 4 | U | Undiz | 88.5 | +6.1% |
| 5 | P | Princesse tam.tam | 86.7 | +17.5% |
| 6 | K | Kiabi | 86.7 | +0% |
| 7 | A | Aubade | 84.7 | +6.5% |
| 8 | B | Banana Moon | 84.1 | +0% |
| 9 | S | Shein | 83.9 | +0% |
| 10 | C | CALZEDONIA | 81.9 | -9.9% |