Nike is at the forefront of the sneaker and performance gear scene in France this week, and its name comes up in nearly every sports conversation right now.
adidas, meanwhile, is benefiting from promotional selections and sports discussions from the same period, while New Balance relies on a series of campaigns and content that keep it highly visible. In running, HOKA and ASICS are multiplying commercial operations, discounts and features in buying guides, in line with the wave of promotions reported this week. Salomon stands out in running and outdoor selections, while PUMA remains very present in sports business news. Under Armour returns to debates around equipment and partnerships, and Mizuno appears in running operations. Finally, Reebok is still mentioned among the brands being followed.
The French sports footwear market thus plays out as much on promotions and sales as on product launches and brand campaigns, a dynamic that favors players able to combine performance and price.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | A | adidas | 92.4 | +3.4% |
| 2 | N | Nike | 89.7 | -3.2% |
| 3 | A | ASICS | 86.1 | +8.2% |
| 4 | N | New Balance | 84.8 | -1.5% |
| 5 | P | PUMA | 81.9 | +11.4% |
| 6 | S | Salomon | 78.6 | +3.1% |
| 7 | H | Hoka | 75.3 | -9.1% |
| 8 | O | On | 74.9 | -23.1% |
| 9 | B | Birkenstock | 71.8 | +0% |
| 10 | U | Under Armour | 69.8 | +0% |