Mexican niche perfumery brand Xinú was the protagonist of the day, after the company's expansion to Tokyo put it at the center of industry conversation. For the fashion and beauty press, the move was a sign that local talent can compete in demanding international markets.
Meanwhile, Carolina Herrera maintained its presence in beauty magazines with an editorial agenda that keeps it firmly in the fragrance imagination. Armani returned to the Mexican press with guides to its most recommended perfumes, and Max Mara's new fragrance was cited in seasonal conversations. In the realm of classic luxury, Louis Vuitton and Hermès appeared in perfume recommendations for fall-winter 2026, while Chanel, Dior, Guerlain and Yves Saint Laurent remain references that the specialized press cites again and again.
Overall, the day left a map where independent perfumery and historic houses coexist with constant creative competition. For the Mexican consumer, the message is that the autumn season is pushing toward elegant fragrances, and that traditional luxury brands continue to anchor editorial recommendations.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | C | Calvin Klein | 93.4 | +0% |
| 2 | C | Carolina Herrera | 92.8 | +3.8% |
| 3 | B | BYREDO | 92.4 | +0% |
| 4 | G | Giorgio Armani | 90.5 | +6.1% |
| 5 | X | Xinú | 89.1 | -6.4% |
| 6 | M | Max Mara | 88.1 | +0% |
| 7 | L | Lancôme | 86.7 | +17.3% |
| 8 | J | Jean Paul Gaultier | 86.5 | +0% |
| 9 | L | Louis Vuitton | 85.9 | +0% |
| 10 | P | Perry Ellis | 84 | +0% |